{"id":21172,"date":"2018-07-06T00:00:00","date_gmt":"2018-07-05T22:00:00","guid":{"rendered":"https:\/\/dk.gorgonzola.com\/nyheder\/endnu-flere-events-titlen-cheese-its-europe\/"},"modified":"2023-07-18T14:38:02","modified_gmt":"2023-07-18T12:38:02","slug":"endnu-flere-events-titlen-cheese-its-europe","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/da\/news\/endnu-flere-events-titlen-cheese-its-europe\/","title":{"rendered":"Endnu flere events med titlen \u201cCheese! \u2013 It\u2019s Europe\u201d"},"content":{"rendered":"<p style=\"text-align: justify\">Den tre\u00e5rige kommunikationskampag-ne <em>\u201cCheese \u2013 It\u2019s Europe\u201d <\/em>der omfatter fire \u00f8steurop\u00e6iske lande, Polen, \u00d8strig, Tjekkiet og Ungarn, fortsatte ogs\u00e5 i \u00e5r med fire events der bragte de italienske oste <strong>Gorgonzola BOB, Asiago BOB og Parmigiano Reggiano BOB<\/strong> til <strong>Warszawa, Prag,<\/strong> <strong>Budapest og Wien<\/strong>.<\/p>\n<p style=\"text-align: justify\"><strong>Excellence Tour\u2019 en <\/strong>tog en etape til Warszawa til den prestigefyldte restaurant <strong>Endorfina Foksal,<\/strong> hvor to kokke, der er italienere, men som bor i Polen, <strong>Marco Ghia og Cristina Catese<\/strong>, kreerede forskellige opskrifter med de 3 BOB oste, og derved gjorde de inviterede journalister og bloggers fuldst\u00e6ndigt interesserede i denne lejlighed som blev f\u00f8rt af den polske v\u00e6rtinde <strong>Beata Sadowska.<\/strong><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11402\" src=\"https:\/\/dk.gorgonzola.com\/wp-content\/uploads\/sites\/12\/2018\/07\/Praga-Food-Festival2-237x300.jpg\" alt=\"Praga-Food-Festival2\" width=\"237\" height=\"300\" \/>Det efterf\u00f8lgende event fandt sted under \u201c<strong>Prag Food Festival<\/strong>\u201d som holdtes fra d. 25 til d. 27 maj i Prags park Vysehrad. Her blev der under messens f\u00f8rste dag holdt 3 cooking shows som <strong>kokken Radek Hasman <\/strong>stod for, ved standen der netop var opstillet til BOB ostene Gorgonzola, Parmigiano og Asiago. Derudover havde adskillelige pr\u00f8vesmagningslaboratorier samlet publikum, pressen og bloggers. Det tredje event holdtes p\u00e5 <strong>Julian Kutos\u2019s Kokkeskole i Wien. <\/strong>Her var <strong>Christine Reiler<\/strong> (Miss \u00d8strig 2007 og v\u00e6rtinde i forskellige ORF tv programmer) v\u00e6rt for et cooking event med tre positioner, en for hver ost og de tre kokke viste liges\u00e5 mange opskrifter med BOB ostene,\u00a0 Gorgonzola, Parmigiano Reggiano og Asiago.<\/p>\n<p style=\"text-align: justify\">Den fjerde etape var i <strong>Budapest, <\/strong>hos den kendte <strong>Restaurant Czako Kert<\/strong>, her var de tre BOB oste hovedpersonerne i de pr\u00f8vesmagninger og opskrifter som blev pr\u00e6senteret for journalister, bloggers, import\u00f8rer, distribut\u00f8rer og ungarske \u201dinfluencers\u201d, med pr\u00e6sentation af kampagnen \u201c<em>The taste of Dolce Vita<\/em>\u201d. De foresl\u00e5ede kombinationer var meget v\u00e6rdsatte og det bekr\u00e6fter yderligere at de italienske oste er meget vellidte blandt forbrugerne. I de samme uger blev de tre italienske BOB oste forfremmet hos de vigtigste store supermarkedsk\u00e6der med informationsdiske og smagspr\u00f8vninger som specialopl\u00e6rte v\u00e6rtinder stod for.<\/p>\n<p style=\"text-align: justify\"><strong>Visse interessante data om Gorgonzolas eksport til de 4 interesserede lande i 2017<\/strong>: <strong>Polen <\/strong>havde forbrugt 545 tons og ligger derfor p\u00e5 9. pladsen i hele verden, hvad forbrugsm\u00e6ngde ang\u00e5r. Her er interessen i Gorgonzola BOB osten vokset med h\u00f8jdepunkter p\u00e5 300 %, i forhold til for 10 \u00e5r siden.<\/p>\n<p style=\"text-align: justify\">Derefter f\u00f8lger <strong>\u00d8strig<\/strong> der sidste \u00e5r importerede n\u00e6sten 500 tons Gorgonzola BOB, derefter <strong>Tjekkiet<\/strong> som forbrugte 230 tons, og til sidst <strong>Ungarn<\/strong> der i 2017 havde importeret lidt mere end 100 tons, med en interesse for Gorgonzola BOB der var vokset enormt med h\u00f8jdepunkter p\u00e5 500%, i forhold til for 10 \u00e5r siden!<\/p>\n<p style=\"text-align: justify\">Kampagnen <em>\u201cCheese \u2013 It\u2019s Europe\u201d<\/em>, der startede i 2015 og promoveret af Gorgonzola Konsortiet sammen med Konsortierne Parmigiano Reggiano og Asiago, er medfinansieret af Europa-kommissionen og af den italienske regering. De tre konsortier promoverede projektet for at for\u00f8ge kendskabet til BOB produkterne, ved samtidig at understrege vigtigheden af det europ\u00e6iske systems beskyttelse af oprindelsesbetegnelserne, samt dets kvalitetskontrol, \u00a0som jo netop er grundlaget i alle produktionsk\u00e6der for produkter med beskyttet oprindelsesbetegnelse.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11394\" src=\"https:\/\/dk.gorgonzola.com\/wp-content\/uploads\/sites\/12\/2018\/06\/itseurope2.jpg\" alt=\"itseurope2\" width=\"900\" height=\"160\" \/><\/p>\n","protected":false},"featured_media":12256,"template":"","class_list":["post-21172","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nyheder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Endnu flere events med titlen \u201cCheese! \u2013 It\u2019s Europe\u201d - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/da\/news\/endnu-flere-events-titlen-cheese-its-europe\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endnu flere events med titlen \u201cCheese! \u2013 It\u2019s Europe\u201d - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"Den tre\u00e5rige kommunikationskampag-ne \u201cCheese \u2013 It\u2019s Europe\u201d der omfatter fire \u00f8steurop\u00e6iske lande, Polen, \u00d8strig, Tjekkiet og Ungarn, fortsatte ogs\u00e5 i \u00e5r med fire events der bragte de italienske oste Gorgonzola BOB, Asiago BOB og Parmigiano Reggiano BOB til Warszawa, Prag, Budapest og Wien. 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