{"id":56899,"date":"2024-10-21T16:55:13","date_gmt":"2024-10-21T14:55:13","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=56899"},"modified":"2024-10-22T18:22:56","modified_gmt":"2024-10-22T16:22:56","slug":"uendelig-fristelse-konsortiet-gorgonzola-bob-vender-tilbage-med-den-nye-internationale-integrerede-kommunikationskampagne","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/da\/news\/uendelig-fristelse-konsortiet-gorgonzola-bob-vender-tilbage-med-den-nye-internationale-integrerede-kommunikationskampagne\/","title":{"rendered":"\u201cUENDELIG FRISTELSE\u201d: KONSORTIET GORGONZOLA BOB VENDER TILBAGE MED DEN NYE INTERNATIONALE INTEGREREDE KOMMUNIKATIONSKAMPAGNE"},"content":{"rendered":"<p><strong>Konsortiet for Beskyttelse af Gorgonzola BOB<\/strong> bekr\u00e6fter den multimediem\u00e6ssige og internationale tilgang med en nu integreret kampagne, b\u00e5de i TV som ogs\u00e5 online, der l\u00e6gger v\u00e6gt p\u00e5 et inviterende og l\u00e6kkert billede af Gorgonzola BOB.<\/p>\n<p><strong>Fra d. 20 oktober til d. 16 november<\/strong> g\u00e5r den nye TV-spot i luften, der leger med bev\u00e6gelsen af en finger, der synker ned i Gorgonzolaen, og som i l\u00f8bet af \u00e5rene er blevet en slags \u201cvarem\u00e6rke\u201d for Konsortiet. Kreativiteten, der er opfundet og udviklet af Ideal og OutNow, en virksomhedsgruppe fra This Is Ideal, har valgt sloganet \u201c<strong>Uendelig fristelse<\/strong>\u201d, som fremh\u00e6ver den fantastiske tilfredshedsvurdering, eller rettere nydelse, af dette f\u00f8rsteklassesprodukt, der er kendt og elsket i hele verden, og kombinerer to forskellige udtryksformer: den mere traditionelle og analogiske p\u00e5 den ene side, symboliseret af pegefingeren; og p\u00e5 den anden side den mere nutidige og typiske digitale, der repr\u00e6senteres af <em>swipe-bev\u00e6gelsen<\/em>.\u00a0I reklamen opst\u00e5r der en legende konflikt mellem fingeren og beskeder der dukket op foran denne, der forhindrer den i at n\u00e5 den uimodst\u00e5elige skive Gorgonzola.<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83c\udf89 Vores nye spot udsendes endeligt! \ud83d\udcfd\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3l3N6oRMVTw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Den 15 sekunders reklame bliver sendt p\u00e5 <strong>Rai<\/strong>\u2019s generelle kanaler (Rai1, Rai2 og Rai3) og derudover ogs\u00e5 p\u00e5 specialiserede kanaler (Rai Movie, Rai Premium og Rainews) i \u201dprime time\u201d og \u201ddaytime\u201d tidsrummet, samtidigt med popul\u00e6re programmer, s\u00e5som \u201cE\u2019 sempre mezzogiorno\u201d med Antonella Clerici og tv-avisernes udgaver kl. 13:00 og kl. 20:00), samt p\u00e5 <strong>Warner Bros Discovery<\/strong> (tidlig \u201dprime time\u201d + \u201dprime time\u201d p\u00e5 <strong>Nove<\/strong> \u2013 blandt andet Fabio Fazio\u2019s \u201cChe tempo che fa\u201d &#8211;\u00a0 og <strong>Real Time<\/strong> og \u201ddaytime\u201d tidsrummet p\u00e5 <strong>Food Network<\/strong> i forbindelse med kanalens food-programmer).<\/p>\n<p><strong>15 influencere fra 10 lande (Italien, Spanien, Frankrig, Tyskland, Storbritannien, Schweiz, Polen, Belgien, Rum\u00e6nien og Holland)<\/strong> udforsker Gorgonzola BOB\u2019s ekstraordin\u00e6re anvendelighed i opskrifter p\u00e5 de sociale medier. Et food-creator team modtager nemlig et interaktivt card, hvor det inviteres til at udt\u00e6nke en opskrift inspireret af et ord, der kan beskrive Gorgonzola BOB\u2019s unikke og uimodst\u00e5elige smag.<\/p>\n<p>Spotten er produceret af cdp Sala Giochi og er signeret af filminstrukt\u00f8ren Luca Robecchi.<\/p>\n","protected":false},"featured_media":56863,"template":"","class_list":["post-56899","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nyheder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cUENDELIG FRISTELSE\u201d: KONSORTIET GORGONZOLA BOB VENDER TILBAGE MED DEN NYE INTERNATIONALE INTEGREREDE KOMMUNIKATIONSKAMPAGNE - Gorgonzola DOP<\/title>\n<meta name=\"description\" content=\"Gorgonzola DOP Consortium bekr\u00e6fter den internationale tilgang til sin kommunikation med en ny integreret kampagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/da\/news\/uendelig-fristelse-konsortiet-gorgonzola-bob-vender-tilbage-med-den-nye-internationale-integrerede-kommunikationskampagne\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cUENDELIG FRISTELSE\u201d: KONSORTIET GORGONZOLA BOB VENDER TILBAGE MED DEN NYE INTERNATIONALE INTEGREREDE KOMMUNIKATIONSKAMPAGNE - 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