{"id":64159,"date":"2026-09-02T12:08:50","date_gmt":"2026-09-02T10:08:50","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&p=64159"},"modified":"2026-09-04T14:32:59","modified_gmt":"2026-09-04T12:32:59","slug":"efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/","title":{"rendered":"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN"},"content":{"rendered":"

Den 31. august starter Konsortiet til Beskyttelse af Gorgonzola BOB-Ostens nye kommunikationskampagne p\u00e5 tv\u00e6rs af medierne. Kampagnen bliver opdelt i forskellige faser med planl\u00e6ggelse af den institutionelle tv-reklame p\u00e5 de italienske medier samtidig med en parallel international influencer-aktivitet og content marketing, for yderligere at positionere Gorgonzola BOB, som if\u00f8lge Google Italia\u2019s officielle data er den absolutte mest s\u00f8gte ost p\u00e5 globalt niveau.<\/p>\n

Mere detaljeret g\u00e5r strategien efter at konsolidere Gorgonzola BOB-ostens ber\u00f8mmelse p\u00e5 markedet takket v\u00e6re et mono-redaktionelt samarbejde, som i \u00e5r involverer Publitalia<\/strong> og dets hovedkanaler med st\u00f8rstedelen af reklametrykket (Canale 5, Rete 4 og Italia 1<\/strong>), men ogs\u00e5 forlagets specialiserede kanaler. Opgaven med at udvikle nye opskrifter og fort\u00e6lle om produktet og dets egenskaber i dybden formidles derimod af Konsortiet og visse anerkendte europ\u00e6iske udgivere, heriblandt Il Cucchiaio d\u2019argento<\/strong>, et veletableret samarbejde, der i \u00e5r indeb\u00e6rer udvikling af hele seks retter, det tyske FoodBoom<\/strong>\u00a0og det franske Le Monde<\/strong>.<\/p>\n

Derefter forts\u00e6tter Gorgonzola Konsortiets innovative kommunikationsstrategi, som efter mange \u00e5rs stor succes stadig vil v\u00e6re til stede p\u00e5 de vigtigste sociale medier p\u00e5 internationalt niveau, for at maksimere synlighed og engagement, ogs\u00e5 p\u00e5 Facebook,\u00a0Instagram\u00a0og\u00a0TikTok<\/strong>. Blandt de f\u00e5 BOB-produkter, der har en omfattende online-tilstedev\u00e6relse p\u00e5 elleve forskellige sprog og lande (udover Italien ogs\u00e5 Spanien, Frankrig, Tyskland, Storbritannien, Polen, Danmark, Norge, Japan, Sydkorea og Holland) b\u00e5de p\u00e5 hjemmesiden og p\u00e5 de officielle sociale sider, vil der ogs\u00e5 for efter\u00e5r\/vinter 2026 skabes reels, videoer og f\u00e6ngende stories for at styrke Gorgonzola BOBs plads som alsidig, enest\u00e5ende og italiensk ingrediens. Dette \u00e5rs udv\u00e6lgelse af talentfulde involverede personer er baseret p\u00e5 performance og kvaliteten af indholdet fra tidligere kampagner, og omfatter deltagelse af Federico Fusca (@<\/strong>federicofusca) <\/strong><\/a>og Valentina Cutaia (@<\/strong>friggitrice_ad_aria)<\/strong> <\/a>for Italien, Achim Oecal (@kitchenachim)<\/strong> for Tyskland, den franske creator og ern\u00e6ringsekspert Ysaline Benakli (@ysalinediet)<\/strong>, den engelske influencer Amy Sheppard (@amysheppardfood)<\/strong> og den spanske kok Roberto Bosquet (@ChefBosquet). <\/strong>Det bliver ogs\u00e5 \u201cpop-kok\u201d Federico Fuscas opgave i \u00e5r at lave en ret til julen 2026 efter den store succes sidste \u00e5r.<\/p>\n

Konsortiet har derfor valgt en indflydelsesrig og kreativ kommunikationsstrategi for efter\u00e5ret 2026, med en konstant balance mellem medied\u00e6kning og kommunikationsbudskab, der er i stand til at fremh\u00e6ve Gorgonzola BOB som et enest\u00e5ende og uovertruffen \u201cMade in Italy\u201d-produkt.<\/p>\n","protected":false},"featured_media":64188,"template":"","class_list":["post-64159","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nyheder"],"acf":[],"yoast_head":"\nEFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN - Gorgonzola DOP<\/title>\n<meta name=\"description\" content=\"Oplev efter\u00e5rskampagnen 2026 for Gorgonzola BOB: TV, influencers og content marketing i Italien og Europa med fokus p\u00e5 autentisk Made in Italy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"Oplev efter\u00e5rskampagnen 2026 for Gorgonzola BOB: TV, influencers og content marketing i Italien og Europa med fokus p\u00e5 autentisk Made in Italy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Gorgonzola DOP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consorziogorgonzola\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T12:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dk.gorgonzola.com\/wp-content\/uploads\/2026\/09\/NEWS_-SETTEMBRE_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/\",\"url\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/\",\"name\":\"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN - Gorgonzola DOP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nl.gorgonzola.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NEWS_-SETTEMBRE_1.png\",\"datePublished\":\"2026-09-02T10:08:50+00:00\",\"dateModified\":\"2026-09-04T12:32:59+00:00\",\"description\":\"Oplev efter\u00e5rskampagnen 2026 for Gorgonzola BOB: TV, influencers og content marketing i Italien og Europa med fokus p\u00e5 autentisk Made in Italy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NEWS_-SETTEMBRE_1.png\",\"contentUrl\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NEWS_-SETTEMBRE_1.png\",\"width\":810,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dk.gorgonzola.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/da\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nl.gorgonzola.com\\\/#website\",\"url\":\"https:\\\/\\\/nl.gorgonzola.com\\\/\",\"name\":\"Gorgonzola DOP\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/nl.gorgonzola.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nl.gorgonzola.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nl.gorgonzola.com\\\/#organization\",\"name\":\"Gorgonzola DOP\",\"url\":\"https:\\\/\\\/nl.gorgonzola.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/nl.gorgonzola.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-full-blue.svg\",\"contentUrl\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-full-blue.svg\",\"width\":149,\"height\":73,\"caption\":\"Gorgonzola DOP\"},\"image\":{\"@id\":\"https:\\\/\\\/nl.gorgonzola.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/consorziogorgonzola\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN - Gorgonzola DOP","description":"Oplev efter\u00e5rskampagnen 2026 for Gorgonzola BOB: TV, influencers og content marketing i Italien og Europa med fokus p\u00e5 autentisk Made in Italy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/","og_locale":"da_DK","og_type":"article","og_title":"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN - Gorgonzola DOP","og_description":"Oplev efter\u00e5rskampagnen 2026 for Gorgonzola BOB: TV, influencers og content marketing i Italien og Europa med fokus p\u00e5 autentisk Made in Italy.","og_url":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/","og_site_name":"Gorgonzola DOP","article_publisher":"https:\/\/www.facebook.com\/consorziogorgonzola","article_modified_time":"2026-09-04T12:32:59+00:00","og_image":[{"width":810,"height":420,"url":"https:\/\/dk.gorgonzola.com\/wp-content\/uploads\/2026\/09\/NEWS_-SETTEMBRE_1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimeret l\u00e6setid":"3 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/","url":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/","name":"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN - Gorgonzola DOP","isPartOf":{"@id":"https:\/\/nl.gorgonzola.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/#primaryimage"},"image":{"@id":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2026\/09\/NEWS_-SETTEMBRE_1.png","datePublished":"2026-09-02T10:08:50+00:00","dateModified":"2026-09-04T12:32:59+00:00","description":"Oplev efter\u00e5rskampagnen 2026 for Gorgonzola BOB: TV, influencers og content marketing i Italien og Europa med fokus p\u00e5 autentisk Made in Italy.","breadcrumb":{"@id":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/#primaryimage","url":"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2026\/09\/NEWS_-SETTEMBRE_1.png","contentUrl":"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2026\/09\/NEWS_-SETTEMBRE_1.png","width":810,"height":420},{"@type":"BreadcrumbList","@id":"https:\/\/gorgonzola.egloo.it\/da\/news\/efteraarskampagne-paa-tvaers-af-medier-for-gorgonzola-bob-den-mest-soegte-ost-paa-nettet-paa-globalt-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dk.gorgonzola.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/gorgonzola.egloo.it\/da\/news\/"},{"@type":"ListItem","position":3,"name":"EFTER\u00c5RSKAMPAGNE P\u00c5 TV\u00c6RS AF MEDIER FOR GORGONZOLA BOB, DEN MEST S\u00d8GTE OST P\u00c5 NETTET P\u00c5 GLOBALT PLAN"}]},{"@type":"WebSite","@id":"https:\/\/nl.gorgonzola.com\/#website","url":"https:\/\/nl.gorgonzola.com\/","name":"Gorgonzola DOP","description":"","publisher":{"@id":"https:\/\/nl.gorgonzola.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nl.gorgonzola.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/nl.gorgonzola.com\/#organization","name":"Gorgonzola DOP","url":"https:\/\/nl.gorgonzola.com\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/nl.gorgonzola.com\/#\/schema\/logo\/image\/","url":"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2023\/08\/logo-full-blue.svg","contentUrl":"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2023\/08\/logo-full-blue.svg","width":149,"height":73,"caption":"Gorgonzola DOP"},"image":{"@id":"https:\/\/nl.gorgonzola.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/consorziogorgonzola"]}]}},"_links":{"self":[{"href":"https:\/\/gorgonzola.egloo.it\/da\/wp-json\/wp\/v2\/news\/64159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorgonzola.egloo.it\/da\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/gorgonzola.egloo.it\/da\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gorgonzola.egloo.it\/da\/wp-json\/wp\/v2\/media\/64188"}],"wp:attachment":[{"href":"https:\/\/gorgonzola.egloo.it\/da\/wp-json\/wp\/v2\/media?parent=64159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}