{"id":56901,"date":"2024-10-21T16:55:13","date_gmt":"2024-10-21T14:55:13","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=56901"},"modified":"2024-10-22T18:39:47","modified_gmt":"2024-10-22T16:39:47","slug":"absolute-temptation-gorgonzola-new-international-communication-campaign","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/en\/news\/absolute-temptation-gorgonzola-new-international-communication-campaign\/","title":{"rendered":"&#8220;ABSOLUTE TEMPTATION&#8221;: GORGONZOLA PDO CONSORTIUM RETURNS WITH NEW INTERNATIONAL INTEGRATED COMMUNICATION CAMPAIGN"},"content":{"rendered":"<p>The <strong>Consortium for the Protection of Gorgonzola Pdo Cheese <\/strong>confirms its multimedia and international communication approach with a new integrated TV and online campaign that emphasizes the inviting and mouth-watering image of Gorgonzola Pdo.<\/p>\n<p><strong>From October 20 to November 16<\/strong>, the new TV commercial will be on air, playing with the gesture of the finger sinking into Gorgonzola, which has become, over the years, a sort of &#8220;trademark&#8221; of the Consortium. The creativity, conceived and developed by Ideal and OutNow, a company of the This Is Ideal Group, focuses on the claim &#8220;<strong>Absolute temptation<\/strong>,&#8221; which emphasizes the amazing index of liking, or rather enjoyment, of this product of excellence known and loved all over the world, and chooses the mixture of two languages: on the one hand, the more traditional and analog, embodied by the index finger; on the other hand, the more contemporary and typically digital one represented by the <em>swipe <\/em>gesture. And so, in the commercial, we witness a sort of skirmish between the finger and the messages that materialize in front of it, preventing it from reaching the irresistible slice of Gorgonzola.<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83c\udf89 Our new spot is finally on air! \ud83d\udcfd\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/p4mFHjbXLA8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The 15&#8243; spot will see a widespread presence on <strong>Rai<\/strong>&#8216;s generalist channels (Rai1, Rai2 and Rai3) as well as on specialized channels (Rai Movie, Rai Premium and Rainews) in the Prime Time and Daily bands in conjunction with flagship programs such as &#8220;E&#8217; sempre Mezzogiorno&#8221; with Antonella Clerici and the 1 p.m. and 8 p.m. editions of the newscasts and on <strong>Warner Bros Discovery <\/strong>(Access Prime Time + Prime Time on <strong>Nove <\/strong>&#8211; including Fabio Fazio&#8217;s &#8220;Che tempo che fa&#8221; &#8211; and <strong>Real Time <\/strong>and Daily bands on <strong>Food Network <\/strong>in conjunction with the channel&#8217;s food-themed columns).<\/p>\n<p>On social media, however, <strong>15 influencers from 10 countries (Italy, Spain, France, Germany, the United Kingdom, Switzerland, Poland, Belgium, Romania, and the Netherlands) <\/strong>will explore the extraordinary culinary versatility of Gorgonzola PDO. In fact, a team of food creators will receive an interactive card that invites them to create a recipe inspired by a word capable of describing the unique and irresistible taste of Gorgonzola PDO.<\/p>\n<p>The commercial was produced by cdp Sala Giochi and bears the signature of director Luca Robecchi.<\/p>\n","protected":false},"featured_media":56865,"template":"","class_list":["post-56901","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;ABSOLUTE TEMPTATION&quot;: GORGONZOLA PDO CONSORTIUM RETURNS WITH NEW INTERNATIONAL INTEGRATED COMMUNICATION CAMPAIGN - Gorgonzola DOP<\/title>\n<meta name=\"description\" content=\"The Gorgonzola DOP Consortium confirms the international approach of its communication with a new integrated campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/en\/news\/absolute-temptation-gorgonzola-new-international-communication-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;ABSOLUTE TEMPTATION&quot;: GORGONZOLA PDO CONSORTIUM RETURNS WITH NEW INTERNATIONAL INTEGRATED COMMUNICATION CAMPAIGN - 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