{"id":17444,"date":"2018-07-06T00:00:00","date_gmt":"2018-07-05T22:00:00","guid":{"rendered":"https:\/\/es.gorgonzola.com\/noticias\/mas-eventos-la-marca-cheese-its-europe\/"},"modified":"2023-07-18T14:38:00","modified_gmt":"2023-07-18T12:38:00","slug":"mas-eventos-la-marca-cheese-its-europe","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/es\/news\/mas-eventos-la-marca-cheese-its-europe\/","title":{"rendered":"\u00a1M\u00e1s eventos con la marca \u201cCheese!\u2013 It\u2019s Europe\u201d"},"content":{"rendered":"<p style=\"text-align: justify\">La campa\u00f1a de comunicaci\u00f3n trienal <em>\u201cCheese \u2013 It\u2019s Europe\u201d <\/em>que involucra cuatro pa\u00edses de Europa oriental &#8211; Polonia, Austria, Rep\u00fablica Checa y Hungr\u00eda -, contin\u00faa tambi\u00e9n \u00a0este a\u00f1o con cuatro eventos que han llevado los quesos italianos <strong>Gorgonzola Dop, Asiago Dop y Parmigiano Reggiano Dop<\/strong> a <strong>Varsovia, Praga,<\/strong> <strong>Budapest y Viena<\/strong>.<\/p>\n<p style=\"text-align: justify\">El <strong>Excellence Tour <\/strong>hizo etapa en Varsovia en el prestigioso restaurante <strong>Endorfina Foksal,<\/strong> donde dos chefs italianos, pero residentes en Polonia: <strong>Marco Ghia y Cristina Catese<\/strong>, han realizado varias recetas con los 3 quesos Dop, apasionando a los periodistas y bloggers invitados para este acontecimiento, acompa\u00f1ados por la conductora polaca <strong>Beata Sadowska.<\/strong><\/p>\n<p style=\"text-align: justify\">El segundo evento ha tenido lugar durante el \u201c<strong>Praga Food Festival<\/strong>\u201d que se ha llevado a cabo entre el 25 y el 27 de mayo en el parque Vysehrad de Praga.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10437\" src=\"https:\/\/es.gorgonzola.com\/wp-content\/uploads\/sites\/9\/2018\/07\/Praga-Food-Festival2-237x300.jpg\" alt=\"Praga-Food-Festival2\" width=\"237\" height=\"300\" \/>Aqu\u00ed, en la primera jornada de feria, en el stand espec\u00edficamente preparado para los quesos Dop Gorgonzola, Parmigiano Reggiano y Asiago, se han realizado 3 cooking show a cargo del <strong>chef Radek Hasman<\/strong>. Adem\u00e1s, varios laboratorios de degustaci\u00f3n han involucrado a p\u00fablico, prensa y bloggers. El tercer evento se ha llevado a cabo en la <strong>Escuela de Cocina de Julian Kutos en Viena. <\/strong>Aqu\u00ed <strong>Christine Reiler<\/strong> (Miss Austria 2007 y conductora de varios programas de la televisi\u00f3n ORF), ha conducido el evento de cocina en tres posiciones distintas, una para cada queso, y los tres chefs han propuesto otras tantas recetas con los quesos Dop Gorgonzola, Parmigiano Reggiano y Asiago.<\/p>\n<p style=\"text-align: justify\">La cuarta etapa se ha llevado a cabo en <strong>Budapest, <\/strong>en el conocido <strong>Restaurante Czako Kert<\/strong> y ha visto los tres quesos Dop protagonistas de degustaciones y recetas presentadas a periodistas, bloggers, importadores, distribuidores e influencers h\u00fangaros, con la presentaci\u00f3n de la campa\u00f1a: \u201c<em>The taste of Dolce Vita<\/em>\u201d. Muy apreciadas las combinaciones propuestas, confirmando el \u00e9xito que los quesos italianos encuentran entre los consumidores. En las mismas semanas los tres quesos italianos Dop se han promocionado entre las m\u00e1s importantes cadenas de la GDO con mesas informativas y degustaciones atendidas por modelos entrenadas espec\u00edficamente.<\/p>\n<p style=\"text-align: justify\"><strong>Algunos datos sobre la exportaci\u00f3n del queso Gorgonzola en los 4 pa\u00edses interesados, en el a\u00f1o 2017:<\/strong> <strong>Polonia <\/strong>ha consumido 545 toneladas y resulta el noveno pa\u00eds en el mundo en t\u00e9rmino de volumen de consumo. Aqu\u00ed el inter\u00e9s para el queso Gorgonzola Dop, con respecto a hace 10 a\u00f1os, ha crecido enormemente, con picos del 300%. Sigue <strong>Austria,<\/strong> que el a\u00f1o pasado ha importado casi 500 toneladas de queso Gorgonzola Dop, luego <strong>Rep\u00fablica Checa,<\/strong> que ha consumido 230 toneladas y, finalmente, <strong>Hungr\u00eda<\/strong> que, en el a\u00f1o 2017, ha importado poco m\u00e1s de 100 toneladas con un inter\u00e9s para el queso Gorgonzola Dop que ha crecido enormemente, \u00a1con picos del 500% con respecto a hace 10 a\u00f1os!<\/p>\n<p style=\"text-align: justify\">La campa\u00f1a <em>\u201cCheese \u2013 It\u2019s Europe\u201d<\/em>, que ha empezado en el a\u00f1o 2015 y es promocionada por el Consorcio queso Gorgonzola junto a los Consorcios Parmigiano Reggiano y Asiago, es cofinanciada por la Comisi\u00f3n Europea y por el Gobierno Italiano. Los tres Consorcios han promocionado el proyecto, con el fin de aumentar la notoriedad de los productos DOP, destacando la importancia del sistema europeo de protecci\u00f3n del origen y del control de la calidad, que est\u00e1 en la base de toda la cadena de producci\u00f3n de los productos de denominaci\u00f3n protegida.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10430\" src=\"https:\/\/es.gorgonzola.com\/wp-content\/uploads\/sites\/9\/2018\/06\/itseurope2.jpg\" alt=\"itseurope2\" width=\"900\" height=\"160\" \/><\/p>\n","protected":false},"featured_media":12256,"template":"","class_list":["post-17444","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-noticias","news-category-ferias-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1M\u00e1s eventos con la marca \u201cCheese!\u2013 It\u2019s Europe\u201d - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/es\/news\/mas-eventos-la-marca-cheese-its-europe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1M\u00e1s eventos con la marca \u201cCheese!\u2013 It\u2019s Europe\u201d - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a de comunicaci\u00f3n trienal \u201cCheese \u2013 It\u2019s Europe\u201d que involucra cuatro pa\u00edses de Europa oriental &#8211; Polonia, Austria, Rep\u00fablica Checa y Hungr\u00eda -, contin\u00faa tambi\u00e9n \u00a0este a\u00f1o con cuatro eventos que han llevado los quesos italianos Gorgonzola Dop, Asiago Dop y Parmigiano Reggiano Dop a Varsovia, Praga, Budapest y Viena. 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