{"id":54357,"date":"2023-10-26T10:06:23","date_gmt":"2023-10-26T08:06:23","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=54357"},"modified":"2023-10-26T10:21:27","modified_gmt":"2023-10-26T08:21:27","slug":"continua-la-campana-de-comunicacion-integrada-del-consorcio-queso-gorgonzola","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/es\/noticias\/continua-la-campana-de-comunicacion-integrada-del-consorcio-queso-gorgonzola\/","title":{"rendered":"CONTIN\u00daA LA CAMPA\u00d1A DE COMUNICACI\u00d3N INTEGRADA DEL CONSORCIO QUESO GORGONZOLA"},"content":{"rendered":"<p>El queso Gorgonzola es amado y conocido en todo el mundo, con una distribuci\u00f3n en ochenta y siete pa\u00edses extranjeros y una exportaci\u00f3n especialmente importante hacia el continente europeo. La actividad de comunicaci\u00f3n integrada del Consorcio queso Gorgonzola tiene el doble objetivo de afianzar el reconocimiento de la marca en Italia y de incrementarlo en pa\u00edses que resultan especialmente interesantes para el desarrollo de nuevos mercados.<\/p>\n<p>En Italia contin\u00faa hasta el mes de noviembre la campa\u00f1a en Instagram \u201c<b>Las recetas memorables<\/b>\u201d donde siete creadores de recetas \u2014 Max Mariola, Edoardo Franco, Ruben Bond\u00ec, Francesco Pruneddu, Viviana dal Pozzo, Lulu Gargari y Enrica Panariello\u2014<span class=\"Apple-converted-space\">\u00a0 <\/span>se lucen en una fecha de cocina dedicada a platos que tienen la capacidad de \u201c<i>despertar un recuerdo<\/i>\u201d relacionado con el queso Gorgonzola. Desde el 22 de octubre hasta el 25 de noviembre, adem\u00e1s, volver\u00e1 al aire la <b>publicidad televisiva <\/b>en los canales principales de Mediaset (Canale 5, Rete 4, Italia 1), en los formatos de 15 y de 30 segundos. El 56% de los anuncios se distribuir\u00e1 en PSU (primera, segunda y \u00faltima posici\u00f3n durante la pausa publicitaria).<\/p>\n<p>Por lo que refiere al extranjero, el Consorcio ha promovido el proyecto editorial de Branded Content en las principales p\u00e1ginas web de cocina y en los respectivos canales sociales de ocho pa\u00edses extranjeros (<b>Francia, Alemania, Polonia, Reino Unido, Espa\u00f1a, Suiza, B\u00e9lgica y Holanda<\/b>) que permite contar sobre el producto, su historia y sus caracter\u00edsticas a trav\u00e9s de art\u00edculos, contenidos estad\u00edsticos y din\u00e1micos, trabajando en la reach incremental y en la perfilaci\u00f3n para interceptar la audiencia de referencia de forma espec\u00edfica.<\/p>\n<p>El canal YouTube del Consorcio Gorgonzola apunta siempre a los consumidores extranjeros y est\u00e1 disponible en once idiomas para la difusi\u00f3n de v\u00eddeo recetas y del anuncio del Consorcio.<\/p>\n","protected":false},"featured_media":54422,"template":"","class_list":["post-54357","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTIN\u00daA LA CAMPA\u00d1A DE COMUNICACI\u00d3N INTEGRADA DEL CONSORCIO QUESO GORGONZOLA - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/es\/noticias\/continua-la-campana-de-comunicacion-integrada-del-consorcio-queso-gorgonzola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTIN\u00daA LA CAMPA\u00d1A DE COMUNICACI\u00d3N INTEGRADA DEL CONSORCIO QUESO GORGONZOLA - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"El queso Gorgonzola es amado y conocido en todo el mundo, con una distribuci\u00f3n en ochenta y siete pa\u00edses extranjeros y una exportaci\u00f3n especialmente importante hacia el continente europeo. 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