{"id":56907,"date":"2024-10-21T16:55:13","date_gmt":"2024-10-21T14:55:13","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=56907"},"modified":"2024-10-22T18:37:07","modified_gmt":"2024-10-22T16:37:07","slug":"tentacion-infinita-el-consorcio-gorgonzola-dop-vuelve-con-la-nueva-campana-internacional-de-comunicacion-integrada","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/es\/news\/tentacion-infinita-el-consorcio-gorgonzola-dop-vuelve-con-la-nueva-campana-internacional-de-comunicacion-integrada\/","title":{"rendered":"\u201cTENTACI\u00d3N INFINITA\u201d: EL CONSORCIO GORGONZOLA DOP VUELVE CON LA NUEVA CAMPA\u00d1A INTERNACIONAL DE COMUNICACI\u00d3N INTEGRADA"},"content":{"rendered":"<p>El <strong>Consorcio para la Protecci\u00f3n del queso Gorgonzola Dop<\/strong> reafirma el car\u00e1cter multimedial e internacional de su comunicaci\u00f3n con una nueva campa\u00f1a internacional, televisiva y en l\u00ednea, que destaca la imagen cautivadora y golosa del queso Gorgonzola Dop.<\/p>\n<p><strong>Desde el 20 de octubre hasta el 6 de noviembre<\/strong> saldr\u00e1 al aire el nuevo\u00a0anuncio comercial televisivo que juega con el gesto del dedo que se hunde en el queso Gorgonzola y que se ha convertido, con el pasar de los a\u00f1os, en una especie de \u00abmarca de f\u00e1brica\u00bb del Consorcio. La idea original, creada y desarrollada por Ideal y OutNow, sociedad del Grupo This is Ideal, apuesta por la consigna \u201c<strong>Tentaci\u00f3n infinita<\/strong>\u201d, que remarca la asombrosa recepci\u00f3n, que llega a ser goce, de este producto de excelencia conocido y amado en todo el mundo, y elige el encuentro entre dos lenguajes: por una parte, el m\u00e1s tradicional y anal\u00f3gico, por la otra, el m\u00e1s contempor\u00e1neo y t\u00edpicamente digital, representado por el gesto del <em>swipe<\/em>.\u00a0Y as\u00ed, en el anuncio comercial se asiste a una especie de duelo entre el dedo y los mensajes que se materializan en frente de \u00e9l, impidi\u00e9ndole alcanzar la irresistible porci\u00f3n de queso Gorgonzola.<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83c\udf89 Finalmente sale al aire nuestro nuevo anuncio comercial! \ud83d\udcfd\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s_ki4-vvzdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El comercial, de 15\u201d,\u00a0ver\u00e1 una presencia minuciosamente difundida en los canales generales de <strong>Rai <\/strong>(Rai1, Rai2 y Rai3) y adem\u00e1s en los canales especializados (Rai Movie, Rai Premium y Rainews) en las bandas horarias Prime Time y Daily, en concomitancia de programas exitosos como \u201cE\u2019 sempre mezzogiorno\u201d con Antonella Clerici y las ediciones de las 13:00 horas y de las 20:00 horas de los noticieros televisivos, y en <strong>Warner Bros Discovery<\/strong> (Access Prime Time + Prime Time en el <strong>Nove<\/strong> \u2013 entre los cuales \u201cChe tempo che fa\u201d de Fabio Fazio \u2013 &#8211;\u00a0 y <strong>Real Time<\/strong> y en las bandas horarias Daily en <strong>Food Network<\/strong> en concomitancias con los programas tem\u00e1ticos sobre alimentos del canal).<\/p>\n<p>Adem\u00e1s, en las redes sociales, <strong>quince influencers de diez pa\u00edses (Italia, Espa\u00f1a, Francia, Alemania, Reino Unido, Suiza, Polonia, B\u00e9lgica, Rumania, Pa\u00edses Bajos)<\/strong> explorar\u00e1n la extraordinaria ductilidad del queso Gorgonzola Dop. De hecho, un equipo de creadores de alimentos recibir\u00e1 una tarjeta interactiva que los invitar\u00e1 a realizar una receta inspirada en una palabra que tenga la capacidad de describir el sabor \u00fanico e irresistible del queso Gorgonzola Dop.<\/p>\n<p>El anuncio comercial ha sido realizado por la casa de producci\u00f3n Sala Giochi y es firmado por el director Luca Robecchi.<\/p>\n","protected":false},"featured_media":56871,"template":"","class_list":["post-56907","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cTENTACI\u00d3N INFINITA\u201d: EL CONSORCIO GORGONZOLA DOP VUELVE CON LA NUEVA CAMPA\u00d1A INTERNACIONAL DE COMUNICACI\u00d3N INTEGRADA - Gorgonzola DOP<\/title>\n<meta name=\"description\" content=\"Das Konsortium Gorgonzola DOP best\u00e4tigt den internationalen Ansatz seiner Kommunikation mit einer neuen integrierten Kampagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/es\/news\/tentacion-infinita-el-consorcio-gorgonzola-dop-vuelve-con-la-nueva-campana-internacional-de-comunicacion-integrada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cTENTACI\u00d3N INFINITA\u201d: EL CONSORCIO GORGONZOLA DOP VUELVE CON LA NUEVA CAMPA\u00d1A INTERNACIONAL DE COMUNICACI\u00d3N INTEGRADA - 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