{"id":64156,"date":"2026-09-02T12:08:50","date_gmt":"2026-09-02T10:08:50","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=64156"},"modified":"2026-09-04T14:32:31","modified_gmt":"2026-09-04T12:32:31","slug":"campana-de-otono-multimedial-para-el-queso-gorgonzola-dop-el-queso-mas-buscado-en-internet-a-nivel-mundial","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/es\/news\/campana-de-otono-multimedial-para-el-queso-gorgonzola-dop-el-queso-mas-buscado-en-internet-a-nivel-mundial\/","title":{"rendered":"CAMPA\u00d1A DE OTO\u00d1O MULTIMEDIAL PARA EL QUESO GORGONZOLA DOP, EL QUESO M\u00c1S BUSCADO EN INTERNET A NIVEL MUNDIAL"},"content":{"rendered":"<p>Empezar\u00e1 el 31 de agosto la nueva campa\u00f1a de comunicaci\u00f3n multimedial 2026 del Consorcio para la Protecci\u00f3n del Queso Gorgonzola Dop. La campa\u00f1a se articular\u00e1 en varias etapas, con la planificaci\u00f3n del anuncio televisivo institucional en los medios de comunicaci\u00f3n italianos y, al mismo tiempo, una actividad internacional de influencers y content marketing, para apreciar el queso Gorgonzola Dop que, seg\u00fan los datos oficiales de Google Italia, es el queso m\u00e1s buscado a nivel mundial.<\/p>\n<p>En concreto, la estrategia apunta a afianzar la popularidad del queso Gorgonzola Dop en el mercado interno, gracias a la colaboraci\u00f3n de un \u00fanico medio de comunicaci\u00f3n, que este a\u00f1o cuenta con la participaci\u00f3n de <strong>Publitalia<\/strong> y sus redes principales con la mayor difusi\u00f3n publicitaria (<strong>Canale 5, Rete 4, Italia 1<\/strong>), adem\u00e1s de los canales especializados del editor. Adem\u00e1s, el Consorcio encomendar\u00e1 la tarea de proponer recetas in\u00e9ditas y dar a conocer en profundidad el producto y sus propiedades a algunos medios de comunicaci\u00f3n europeos muy apreciados, entre los cuales se encuentran <strong>Il Cucchiaio d\u2019argento<\/strong>, colaborador ya consolidado que prev\u00e9 este a\u00f1o la creaci\u00f3n de seis platillos, el alem\u00e1n <strong>FoodBoom<\/strong>\u00a0y el franc\u00e9s <strong>Le Monde<\/strong>.<\/p>\n<p>Adem\u00e1s continuar\u00e1 la innovadora estrategia de comunicaci\u00f3n del Consorcio del queso Gorgonzola que est\u00e1 presente, desde hace muchos a\u00f1os y con gran \u00e9xito, en las principales redes sociales a nivel internacional, para maximizar la visibilidad y la participaci\u00f3n incluso en\u00a0<strong>Facebook,\u00a0Instagram\u00a0y\u00a0TikTok<\/strong>. Al ser uno de los pocos productos Dop que tienen presencia en l\u00ednea articulada en once idiomas y pa\u00edses diferentes (adem\u00e1s de Italia, tambi\u00e9n Espa\u00f1a, Francia, Alemania, Reino Unido, Polonia, Dinamarca, Noruega, Jap\u00f3n, Corea del Sur, Pa\u00edses Bajos), tanto para la p\u00e1gina web institucional como para las p\u00e1ginas oficiales en las redes sociales, tambi\u00e9n para la temporada oto\u00f1o\/invierno 2025\/2026 se crear\u00e1n reels, v\u00eddeos e historias cautivadores para afianzar el posicionamiento del queso Gorgonzola Dop como ingrediente vers\u00e1til, \u00fanico e italiano. La selecci\u00f3n de los talentos que participan este a\u00f1o ha tenido en cuenta las presentaciones y calidad de los contenidos de las campa\u00f1as anteriores y tendr\u00e1 la colaboraci\u00f3n de <strong>Federico Fusca (@<\/strong><a href=\"https:\/\/www.instagram.com\/federicofusca\/\"><strong>federicofusca) <\/strong><\/a>y<strong> Valentina Cutaia (@<\/strong><a href=\"https:\/\/www.instagram.com\/friggitrice_ad_aria\/\"><strong>friggitrice_ad_aria)<\/strong> <\/a>para Italia, <strong>Achim Oecal (@kitchenachim)<\/strong> para Alemania, la creadora y nutricionista francesa<strong> Ysaline Benakli (@ysalinediet)<\/strong>, la influencer inglesa <strong>Amy Sheppard (@amysheppardfood)<\/strong> y el chef espa\u00f1ol <strong>Roberto Bosquet (@ChefBosquet). <\/strong>Al \u201cchef pop\u201d Federico Fusca tambi\u00e9n se le dar\u00e1 la tarea de realizar el platillo de Navidad 2026, despu\u00e9s del gran \u00e9xito conseguido el a\u00f1o pasado.<\/p>\n<p>Por esta raz\u00f3n, tambi\u00e9n para oto\u00f1o de 2026, el Consorcio elige una estrategia de comunicaci\u00f3n profesional y creativa, en un equilibrio constante entre cobertura medi\u00e1tica y calidad de la comunicaci\u00f3n, con la capacidad de reconocer el queso Gorgonzola Dop como producto italiano \u00fanico e inimitable.<\/p>\n","protected":false},"featured_media":64196,"template":"","class_list":["post-64156","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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