{"id":20505,"date":"2018-07-06T00:00:00","date_gmt":"2018-07-05T22:00:00","guid":{"rendered":"https:\/\/fr.gorgonzola.com\/nouvelles\/evements-devise-cheese-its-europe\/"},"modified":"2023-07-18T14:38:01","modified_gmt":"2023-07-18T12:38:01","slug":"evements-devise-cheese-its-europe","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/fr\/news\/evements-devise-cheese-its-europe\/","title":{"rendered":"Encore des \u00e9v\u00e8ments sous la devise \u00ab Cheese! \u2013 It\u2019s Europe \u00bb"},"content":{"rendered":"<p style=\"text-align: justify\">La campagne de communication triennale <em>\u00ab\u00a0Cheese \u2013 It\u2019s Europe\u00a0\u00bb <\/em>qui concerne quatre pays de l\u2019Europe de l\u2019est, (Pologne, Autriche, R\u00e9publique Tch\u00e8que et Hongrie) a continu\u00e9 cette ann\u00e9e avec quatre \u00e9v\u00e8nements qui ont conduit les fromages italiens <strong>Gorgonzola Aop, Asiago Aop et Parmigiano Reggiano Aop<\/strong> \u00e0 <strong>Varsovie, Prague,<\/strong> <strong>Budapest et Vienne<\/strong>.<\/p>\n<p style=\"text-align: justify\">L\u2019<strong>Excellence Tour <\/strong>a fait \u00e9tape \u00e0 Varsovie aupr\u00e8s du prestigieux restaurant <strong>Endorfina Foksal<\/strong> o\u00f9 deux Chefs-cuisiniers italiens r\u00e9sidant en Pologne, <strong>Marco Ghia et Cristina Catese<\/strong>, ont r\u00e9alis\u00e9 diff\u00e9rentes recettes avec les 3 fromages Aop, en passionnant les journalistes et les bloggeurs invit\u00e9s pour l\u2019occasion et accompagn\u00e9s par la pr\u00e9sentatrice polonaise <strong>Beata Sadowska.<\/strong><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10507\" src=\"https:\/\/fr.gorgonzola.com\/wp-content\/uploads\/sites\/3\/2018\/07\/Praga-Food-Festival2-237x300.jpg\" alt=\"Praga-Food-Festival2\" width=\"237\" height=\"300\" \/>Le second \u00e9v\u00e8nement a eu lieu pendant le \u00ab\u00a0<strong>Praga Food Festival<\/strong>\u00a0\u00bb qui s\u2019est d\u00e9roul\u00e9 du 25 au 27 mai dans le parc Vysehrad de Prague. La premi\u00e8re journ\u00e9e du salon, aupr\u00e8s du stand pr\u00e9par\u00e9 express\u00e9ment pour les fromages AOP Gorgonzola, Parmigiano Reggiano et Asiago, le <strong>chef-cuisinier Radek Hasman<\/strong> a tenu 3 cooking shows. Par ailleurs, plusieurs laboratoires de d\u00e9gustation \u00e9taient disponibles pour le public, la presse et les bloggeurs. Le troisi\u00e8me \u00e9v\u00e8nement s\u2019est tenu aupr\u00e8s de <strong>l\u2019Ecole de Cuisine de<\/strong> <strong>Julian Kutos \u00e0 Vienne, Christine Reiler<\/strong> (Miss Autriche 2007 et pr\u00e9sentatrice de diff\u00e9rents programmes t\u00e9l\u00e9vis\u00e9s sur la cha\u00eene ORF) a conduit le cooking event sur trois postes, un pour chaque fromage, o\u00f9 les trois Chefs-cuisiniers ont propos\u00e9 trois recettes \u00e0 base de fromages AOP Gorgonzola, Parmigiano Reggiano et Asiago.<\/p>\n<p style=\"text-align: justify\">Durant la quatri\u00e8me \u00e9tape \u00e0 <strong>Budapest, <\/strong>aupr\u00e8s du <strong>Restaurant Czako Kert<\/strong>, les trois fromages AOP ont \u00e9t\u00e9 les protagonistes de d\u00e9gustations et de recettes pr\u00e9sent\u00e9es aux journalistes, aux bloggeurs, aux importateurs, aux distributeurs et aux influenceurs hongrois, avec la pr\u00e9sentation de la campagne \u00ab\u00a0<em>The taste of Dolce Vita<\/em>\u00a0\u00bb. Les associations propos\u00e9es ont \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9es, ce qui confirme la popularit\u00e9 des trois fromages italiens parmi les consommateurs. Durant ces semaines, les trois fromages AOP ont \u00e9t\u00e9 promus aupr\u00e8s des plus importantes cha\u00eenes de la Grande Distribution avec des bureaux d\u2019information et des d\u00e9gustations g\u00e9r\u00e9es par des h\u00f4tesses d\u00fbment form\u00e9es.<\/p>\n<p style=\"text-align: justify\"><strong>Voici quelques donn\u00e9es sur l\u2019exportation de Gorgonzola dans les 4 pays concern\u00e9s en 2017 <\/strong>: la <strong>Pologne <\/strong>a consomm\u00e9 545 tonnes, c\u2019est le 9<sup>\u00e8me<\/sup> pays au monde come volume de consommation. Dans ce pays l\u2019int\u00e9r\u00eat envers le fromage Gorgonzola Aop a augment\u00e9 consid\u00e9rablement avec des cr\u00eates de 300 % par rapport \u00e0 il y a 10 ans.<\/p>\n<p style=\"text-align: justify\">Ensuite, il y a l\u2019<strong>Autriche<\/strong> qui l\u2019ann\u00e9e derni\u00e8re a import\u00e9 presque 500 tonnes de Gorgonzola Aop, puis la <strong>R\u00e9publique Tch\u00e8que<\/strong> qui en a consomm\u00e9 230 tonnes et pour finir la <strong>Hongrie<\/strong> qui a import\u00e9, en 2017, un peu plus que 100 tonnes et o\u00f9 l\u2019int\u00e9r\u00eat envers le fromage Gorgonzola Aop a augment\u00e9 \u00e9norm\u00e9ment avec des cr\u00eates de 500% par rapport \u00e0 il y a 10 ans !<\/p>\n<p style=\"text-align: justify\">La campagne <em>\u00ab\u00a0Cheese \u2013 It\u2019s Europe\u00a0\u00bb<\/em>, lanc\u00e9e en 2015 et promue par le Consortium de Protection du Fromage Gorgonzola avec les Consortiums Parmigiano Reggiano et Asiago, est cofinanc\u00e9e par la Commission Europ\u00e9enne et le Gouvernement Italien. Les trois Consortiums ont promu le projet pour accro\u00eetre la notori\u00e9t\u00e9 des produits AOP en soulignant l\u2019importance du syst\u00e8me europ\u00e9en de protection de l\u2019origine et du contr\u00f4le de la qualit\u00e9 qui est \u00e0 la base de toute la fili\u00e8re des produits \u00e0 appellation d\u2019origine prot\u00e9g\u00e9e.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10498\" src=\"https:\/\/fr.gorgonzola.com\/wp-content\/uploads\/sites\/3\/2018\/06\/itseurope2.jpg\" alt=\"itseurope2\" width=\"900\" height=\"160\" \/><\/p>\n","protected":false},"featured_media":12256,"template":"","class_list":["post-20505","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nouvelles","news-category-foires-et-evenements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encore des \u00e9v\u00e8ments sous la devise \u00ab Cheese! \u2013 It\u2019s Europe \u00bb - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/fr\/news\/evements-devise-cheese-its-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encore des \u00e9v\u00e8ments sous la devise \u00ab Cheese! \u2013 It\u2019s Europe \u00bb - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"La campagne de communication triennale \u00ab\u00a0Cheese \u2013 It\u2019s Europe\u00a0\u00bb qui concerne quatre pays de l\u2019Europe de l\u2019est, (Pologne, Autriche, R\u00e9publique Tch\u00e8que et Hongrie) a continu\u00e9 cette ann\u00e9e avec quatre \u00e9v\u00e8nements qui ont conduit les fromages italiens Gorgonzola Aop, Asiago Aop et Parmigiano Reggiano Aop \u00e0 Varsovie, Prague, Budapest et Vienne. L\u2019Excellence Tour a fait \u00e9tape [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorgonzola.egloo.it\/fr\/news\/evements-devise-cheese-its-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Gorgonzola DOP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consorziogorgonzola\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T12:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2018\/07\/Praga-Food-Festival.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/fr\\\/news\\\/evements-devise-cheese-its-europe\\\/\",\"url\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/fr\\\/news\\\/evements-devise-cheese-its-europe\\\/\",\"name\":\"Encore des \u00e9v\u00e8ments sous la devise \u00ab Cheese! 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