{"id":54387,"date":"2023-10-26T10:09:48","date_gmt":"2023-10-26T08:09:48","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=54387"},"modified":"2023-10-26T10:12:56","modified_gmt":"2023-10-26T08:12:56","slug":"la-campagne-de-communication-integree-du-consortium-gorgonzola-continue","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/fr\/news\/la-campagne-de-communication-integree-du-consortium-gorgonzola-continue\/","title":{"rendered":"LA CAMPAGNE DE COMMUNICATION INT\u00c9GR\u00c9E DU CONSORTIUM GORGONZOLA CONTINUE"},"content":{"rendered":"<p>Le fromage Gorgonzola est aim\u00e9 et connu dans le monde entier, avec une diffusion dans 87 pays \u00e9trangers et un export particuli\u00e8rement important dans le continent europ\u00e9en. L\u2019activit\u00e9 de communication int\u00e9gr\u00e9e du Consortium Gorgonzola a pour double objectif de consolider la notori\u00e9t\u00e9 de la marque en Italie et de l\u2019augmenter dans les pays particuli\u00e8rement int\u00e9ressants pour le d\u00e9veloppement de nouveaux march\u00e9s.<\/p>\n<p>La campagne Instagram \u00ab\u00a0<b>Les recettes m\u00e9morables<\/b>\u00a0\u00bb continue en Italie jusqu\u2019en novembre\u00a0; les 7 cr\u00e9ateurs d\u2019aliments &#8211;<span class=\"Apple-converted-space\">\u00a0 <\/span>Max Mariola, Edoardo Franco, Ruben Bond\u00ec, Francesco Pruneddu, Viviana dal Pozzo, Lulu Gargari et Enrica Panariello \u2013 se lancent dans un rendez-vous de cuisine d\u00e9di\u00e9 \u00e0 des plats en mesure de \u00ab\u00a0<i>fixer un souvenir<\/i>\u00a0\u00bb li\u00e9 au Gorgonzola. Par ailleurs, du 22 octobre au 25 novembre, le <b>spot TV<\/b> sera \u00e0 nouveau diffus\u00e9 sur les principales cha\u00eenes Mediaset (Canale 5, Rete 4, Italia 1) dans les formats de 15 et de 30 secondes. 56% des spots TV seront distribu\u00e9s en premi\u00e8re, deuxi\u00e8me et derni\u00e8re position dans la coupure publicitaire.<\/p>\n<p>Pour ce qui concerne l\u2019\u00e9tranger, le Consortium a promu un projet \u00e9ditorial de contenu de marque sur les principaux portails de cuisine, et les canaux sociaux respectifs, de 8 pays \u00e9trangers (<b>France, Allemagne, Pologne, Royaume-Uni, Espagne, Suisse, Belgique et Pays-Bas<\/b>) qui permet de raconter le produit, son historie et ses particularit\u00e9s \u00e0 travers des articles, des contenus statiques et dynamiques en travaillant sur la port\u00e9e incr\u00e9mentale et le profilage pour intercepter l\u2019audience de r\u00e9f\u00e9rence de mani\u00e8re cibl\u00e9e.<\/p>\n<p>Le canal <b>YouTube<\/b> du Consortium Gorgonzola, disponible en 11 langues, s\u2019adresse aux consommateurs et v\u00e9hicule des recettes vid\u00e9o et des spots du Consortium. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":54388,"template":"","class_list":["post-54387","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA CAMPAGNE DE COMMUNICATION INT\u00c9GR\u00c9E DU CONSORTIUM GORGONZOLA CONTINUE - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/fr\/news\/la-campagne-de-communication-integree-du-consortium-gorgonzola-continue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA CAMPAGNE DE COMMUNICATION INT\u00c9GR\u00c9E DU CONSORTIUM GORGONZOLA CONTINUE - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"Le fromage Gorgonzola est aim\u00e9 et connu dans le monde entier, avec une diffusion dans 87 pays \u00e9trangers et un export particuli\u00e8rement important dans le continent europ\u00e9en. 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