{"id":56902,"date":"2024-10-21T16:55:13","date_gmt":"2024-10-21T14:55:13","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=56902"},"modified":"2024-10-22T18:26:09","modified_gmt":"2024-10-22T16:26:09","slug":"tentatione-infinie-le-consortium-gorgonzola-aop-presente-la-n-ouvelle-campagne-internationale-de-communication-integree","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/fr\/news\/tentatione-infinie-le-consortium-gorgonzola-aop-presente-la-n-ouvelle-campagne-internationale-de-communication-integree\/","title":{"rendered":"\u00ab TENTATIONE INFINIE \u00bb : LE CONSORTIUM GORGONZOLA AOP PR\u00c9SENTE LA N OUVELLE CAMPAGNE INTERNATIONALE DE COMMUNICATION INT\u00c9GR\u00c9E"},"content":{"rendered":"<p>Le <strong>Consortium de Protection du fromage Gorgonzola AOP<\/strong> confirme l\u2019approche multim\u00e9dia et internationale de sa communication avec une nouvelle campagne int\u00e9gr\u00e9e, \u00e0 la t\u00e9l\u00e9 et en ligne, qui met l\u2019accent sur l\u2019image invitante et gourmande du Gorgonzola AOP.<\/p>\n<p>Le nouveau spot t\u00e9l\u00e9 sera diffus\u00e9\u00a0<strong>du 20 octobre au 16 novembre <\/strong>; il joue sur le geste du doigt qui plonge dans le Gorgonzola et est devenu, au cours des ann\u00e9es, une sorte de \u00ab\u00a0marque de fabrique\u00a0\u00bb du Consortium. La cr\u00e9ativit\u00e9, con\u00e7ue et d\u00e9velopp\u00e9e par \u00a0Ideal et OutNow, soci\u00e9t\u00e9 du Groupe This Is Ideal, mise sur le slogan \u00ab\u00a0<strong>Tentation infinie\u00a0\u00bb<\/strong> qui souligne le taux de popularit\u00e9 (ou mieux de plaisir) incroyable de ce produit d\u2019excellence connu et aim\u00e9 dans le monde entier et qui choisit la combinaison de deux langages \u00a0: d\u2019un c\u00f4t\u00e9, celui plus traditionnel et analogique, incarn\u00e9 par l\u2019index\u00a0; de l\u2019autre, celui plus contemporain et typiquement num\u00e9rique repr\u00e9sent\u00e9 par le geste du <em>swipe <\/em>(glissement).\u00a0On assiste ainsi dans le spot \u00e0 une sorte d\u2019escarmouche entre le doigt et les messages qui se mat\u00e9rialisent devant lui et lui emp\u00eache de toucher la tranche irr\u00e9sistible de Gorgonzola.<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83c\udf89 Notre nouveau spot est finalement diffus\u00e9 ! \ufe0f\ud83d\udcfd\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ilNysVOlG2s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Le spot de 15\u201d\u00a0sera diffus\u00e9 de mani\u00e8re capillaire sur les chaines g\u00e9n\u00e9rales de la <strong>Rai <\/strong>(Rai1, Rai2 et Rai3) ainsi que les cha\u00eenes sp\u00e9cialis\u00e9es (Rai Movie, Rai Premium et Rainews) dans les tranches horaires Prime Time et Daily au moment des programmes de premier ordre tels que \u00ab\u00a0E\u2019 sempre mezzogiorno\u00a0\u00bb avec Antonella Clerici et les \u00e9ditions\u00a0 de 13h00 et 20h00 des journaux t\u00e9l\u00e9vis\u00e9s mais aussi sur <strong>Warner Bros Discovery<\/strong> (Access Prime Time + Prime Time sur\u00a0 la cha\u00eene <strong>Nove<\/strong> \u2013 entre autres \u00ab\u00a0Che tempo che fa\u00a0\u00bb anim\u00e9 par Fabio Fazio &#8211;\u00a0 et <strong>Real Time<\/strong> et dans la tranche horaire Daily sur <strong>Food Network<\/strong> au moment des \u00e9missions consacr\u00e9es \u00e0 la nourriture).<\/p>\n<p>En revanche, sur les r\u00e9seaux sociaux <strong>15 influenceurs de 10 Pays (Italie, Espagne, France, Allemagne, Royaume-Uni, Suisse, Pologne, Belgique, Roumanie, Pays-Bas)<\/strong> exploreront les possibilit\u00e9s extraordinaires du Gorgonzola AOP. En effet, une \u00e9quipe de cr\u00e9ateurs d\u2019aliments recevra une carte interactive qui les invitera \u00e0 r\u00e9aliser une recette inspir\u00e9e d\u2019un mot capable de d\u00e9crire le go\u00fbt unique et irr\u00e9sistible du Gorgonzola AOP.<\/p>\n<p>Le spot a \u00e9t\u00e9 produit par la\u00a0cdp Sala Giochi et porte la signature du r\u00e9alisateur Luca Robecchi.<\/p>\n","protected":false},"featured_media":56866,"template":"","class_list":["post-56902","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab TENTATIONE INFINIE \u00bb : LE CONSORTIUM GORGONZOLA AOP PR\u00c9SENTE LA N OUVELLE CAMPAGNE INTERNATIONALE DE COMMUNICATION INT\u00c9GR\u00c9E - Gorgonzola DOP<\/title>\n<meta name=\"description\" content=\"Le Consortium DOP Gorgonzola confirme l&#039;approche internationale de sa communication avec une nouvelle campagne int\u00e9gr\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/fr\/news\/tentatione-infinie-le-consortium-gorgonzola-aop-presente-la-n-ouvelle-campagne-internationale-de-communication-integree\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab TENTATIONE INFINIE \u00bb : LE CONSORTIUM GORGONZOLA AOP PR\u00c9SENTE LA N OUVELLE CAMPAGNE INTERNATIONALE DE COMMUNICATION INT\u00c9GR\u00c9E - 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