{"id":60091,"date":"2025-07-24T10:27:30","date_gmt":"2025-07-24T08:27:30","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=60091"},"modified":"2026-04-17T12:01:07","modified_gmt":"2026-04-17T10:01:07","slug":"tourisme-axe-sur-les-fromages-une-nouvelle-tendance-a-explorer","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/fr\/news\/tourisme-axe-sur-les-fromages-une-nouvelle-tendance-a-explorer\/","title":{"rendered":"TOURISME AX\u00c9 SUR LES FROMAGES : UNE NOUVELLE TENDANCE \u00c0 EXPLORER"},"content":{"rendered":"<p>Le fromage est identitaire. C\u2019est sur ce principe qu\u2019est bas\u00e9 le tourisme ax\u00e9 sur les fromages, un nouveau levier du secteur touristique italien qui tourne autour des fromageries, de leurs territoires et du savoir-faire des ma\u00eetres fromagers, gardiens de traditions et de recettes mill\u00e9naires comme celle du Gorgonzola AOP.<\/p>\n<p>Les donn\u00e9es du 1e \u00ab\u00a0<em>Rapport sur le tourisme et le monde fromager\u00a0\u00bb sont claires\u00a0:\u00a0<\/em> 32,7% des touristes italiens d\u00e9clarent avoir particip\u00e9 au moins \u00e0 une exp\u00e9rience fromag\u00e8re au cours de leurs voyages des trois derni\u00e8res ann\u00e9es \u2013 visites aux fromageries, \u00e9v\u00e9nements et festivals, itin\u00e9raires th\u00e9matiques et exp\u00e9riences li\u00e9es \u00e0 ce th\u00e8me dans des restaurants \u2013 et les chiffres ont augment\u00e9 de mani\u00e8re significative ces trois derni\u00e8res ann\u00e9es\u00a0:\u00a0+7,3% par rapport \u00e0 2021.<\/p>\n<p>Une tendance croissante qui v\u00e9hicule un tourisme lent, en harmonie avec les rythmes de la nature et qui rapproche les voyageurs des phases de la fabrication du fromage, de la traite \u00e0 l\u2019affinage mais aussi \u00e0 la d\u00e9couverte des histoires des producteurs locaux. \u00c0 ces propositions s\u2019ajoutent des exp\u00e9riences plus innovantes qui impliquent les touristes eux-m\u00eames, comme les cours de <em>cheese pairing<\/em>, de plus en plus suivis (appr\u00e9ci\u00e9s par 55% des personnes interrog\u00e9es) ou les <em>laboratoires du fromage<\/em> (52%).<\/p>\n<p>M\u00eame les formats de la cha\u00eene de restauration Horeca (H\u00f4tellerie, Restauration, et Caf\u00e9s) s\u2019adaptent. Des\u00a0<em>cheese bar<\/em>, aux services de <em>cheese <\/em>catering, aux SPA \u00e0 th\u00e8me fromages propos\u00e9s par de nombreux h\u00f4tel et chambres d\u2019h\u00f4tes, avec des traitements esth\u00e9tiques \u00e0 base de lait et de foin, sans oublier les cartes \u00e0 th\u00e8me fromages qu\u2019environ 6 italiens sur 10 voudraient trouver dans les restaurants.<\/p>\n<p>Le tourisme fromager est un monde dynamique et captivant permettant de conna\u00eetre de pr\u00e8s le monde du fromage et son territoire mais aussi d\u2019appr\u00e9cier pleinement la tradition, le savoir-faire italien et la grande qualit\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-63712\" src=\"https:\/\/fr.gorgonzola.com\/wp-content\/uploads\/2025\/07\/PSR_postFB_1200x1200-5-512x512.jpg\" alt=\"\" width=\"512\" height=\"512\" srcset=\"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2025\/07\/PSR_postFB_1200x1200-5-512x512.jpg 512w, https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2025\/07\/PSR_postFB_1200x1200-5.jpg 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n","protected":false},"featured_media":60081,"template":"","class_list":["post-60091","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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