{"id":21345,"date":"2021-10-15T08:00:43","date_gmt":"2021-10-15T06:00:43","guid":{"rendered":"https:\/\/se.gorgonzola.com\/?p=18068"},"modified":"2023-07-18T14:33:58","modified_gmt":"2023-07-18T12:33:58","slug":"ny-internationell-digital-kampanj-fran-gorgonzola-konsortium-mer-kopplad-till-hela-varlden","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/sv\/news\/ny-internationell-digital-kampanj-fran-gorgonzola-konsortium-mer-kopplad-till-hela-varlden\/","title":{"rendered":"Ny internationell digital kampanj fr\u00e5n  Gorgonzola konsortium:  mer kopplad till hela v\u00e4rlden!"},"content":{"rendered":"<p>Gorgonzola PDO \u00e4r en utm\u00e4rkt italiensk ost som talar spr\u00e5ken i \u00f6ver <strong>80<\/strong> <strong>l\u00e4nder<\/strong> runt om i v\u00e4rlden och hamnar p\u00e5 europeiska, amerikanska, australiska matbord samt i Fj\u00e4rran \u00d6stern.<\/p>\n<p>Huvudsyftet med Gorgonzola-konsortiet har alltid varit f\u00f6rb\u00e4ttringen av Gorgonzola PDO f\u00f6r att g\u00f6ra dess egenskaper och n\u00e4ringsegenskaper ordentligt k\u00e4nda och att fr\u00e4mja kommunikationsaktiviteter som alltmer \u00f6kar ryktbarhet f\u00f6r Gorgonzola, i Italien och utomlands.\u00a0Av denna anledning har en internationell digital kampanj lanserats sedan september och kommer att p\u00e5g\u00e5 till december och kommer att kontakta \u00f6ver 150 miljoner potentiella konsumenter i v\u00e4rlden som involverar \u00e4ven den yngsta allm\u00e4nheten.<\/p>\n<p>Inom de mest bes\u00f6kta matlagningsportalerna i sina respektive l\u00e4nder, med recept, artiklar, nyhetsbrev och influensers, &#8221;digitalnavigatorer&#8221; i <strong>Australien, \u00d6sterrike, Belgien, Danmark, Storbritannien, Rum\u00e4nien, Sverige, Frankrike, Tyskland, Holland, Polen, Spanien och Schweiz<\/strong> kommer att kunna uppt\u00e4cka de unika egenskaperna och de tusen olika anv\u00e4ndningsomr\u00e5dena i k\u00f6ket med Gorgonzola PDO (i de sex sistn\u00e4mnda l\u00e4nderna p\u00e5g\u00e5r samverkan med <em>ICE \u2013 Italian Trade Agency<\/em>).<\/p>\n<p>Kampanjen drar nytta av n\u00e4rvaron av den officiella webbplatsen p\u00e5 11 spr\u00e5k, vilket ger ocks\u00e5 m\u00f6jlighet att \u00f6ppna nya sociala kanaler; Facebook och Instagram, som kontinuerligt t\u00e4cker 18 l\u00e4nder, vilket tillf\u00f6r de 12 befintliga med <strong>Australien, Kanada, Sydkorea, Japan, Schweiz och Ukraina<\/strong> f\u00f6r att st\u00e4ndigt \u00f6ka ryktbarheten f\u00f6r Gorgonzola PDO utomlands.<\/p>\n","protected":false},"featured_media":21346,"template":"","class_list":["post-21345","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny internationell digital kampanj fr\u00e5n Gorgonzola konsortium: mer kopplad till hela v\u00e4rlden! - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/sv\/news\/ny-internationell-digital-kampanj-fran-gorgonzola-konsortium-mer-kopplad-till-hela-varlden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny internationell digital kampanj fr\u00e5n Gorgonzola konsortium: mer kopplad till hela v\u00e4rlden! - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"Gorgonzola PDO \u00e4r en utm\u00e4rkt italiensk ost som talar spr\u00e5ken i \u00f6ver 80 l\u00e4nder runt om i v\u00e4rlden och hamnar p\u00e5 europeiska, amerikanska, australiska matbord samt i Fj\u00e4rran \u00d6stern. 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