{"id":54358,"date":"2023-10-26T10:06:23","date_gmt":"2023-10-26T08:06:23","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&p=54358"},"modified":"2023-10-26T10:23:10","modified_gmt":"2023-10-26T08:23:10","slug":"konsortiet-for-gorgonzolas-integrerade-kommunikationskampanj-fortsatter","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/sv\/news\/konsortiet-for-gorgonzolas-integrerade-kommunikationskampanj-fortsatter\/","title":{"rendered":"KONSORTIET F\u00d6R GORGONZOLAS INTEGRERADE KOMMUNIKATIONSKAMPANJ FORTS\u00c4TTER"},"content":{"rendered":"

Gorgonzolaosten \u00e4r \u00e4lskad och k\u00e4nd \u00f6ver hela v\u00e4rlden, med en distribution i 87 l\u00e4nder och en s\u00e4rskilt relevant export p\u00e5 den europeiska kontinenten. Konsortiet f\u00f6r Gorgonzolas integrerade kommunikationsverksamhet har det dubbla m\u00e5let att bef\u00e4sta varum\u00e4rkesk\u00e4nnedomen i Italien och \u00f6ka den i de l\u00e4nder som \u00e4r s\u00e4rskilt intressanta f\u00f6r utvecklingen av nya marknader.<\/p>\n

I Italien forts\u00e4tter Instagram-kampanjen ”Le ricette memorabili<\/b>” (De minnesv\u00e4rda recepten) <\/b>fram <\/b>till november, d\u00e4r sju matkreat\u00f6rer \u2013 Max Mariola, Edoardo Franco, Ruben Bond\u00ec, Francesco Pruneddu, Viviana dal Pozzo, Lulu Gargari och Enrica Panariello \u2013 t\u00e4vlar i en matlagningst\u00e4vling som \u00e4gnas \u00e5t de r\u00e4tter som kan ”\u00e5ngra ett minne” kopplat till Gorgonzola. Fr\u00e5n den 22 oktober till den 25 november kommer TV-spot <\/b>dessutom att s\u00e4ndas p\u00e5 de st\u00f6rsta tv-n\u00e4tverken (Canale 5, Rete 4, Italia 1) i 15- och 30-sekundersformat. 56 % av inslagen kommer att distribueras i PSU (f\u00f6rsta, andra och sista positionen under reklaminslagen).<\/p>\n

N\u00e4r det g\u00e4ller andra l\u00e4nder har konsortiet fr\u00e4mjat ett redaktionellt projekt f\u00f6r varum\u00e4rkesinneh\u00e5ll p\u00e5 de viktigaste matlagningsportalerna och respektive sociala kanaler i \u00e5tta andra l\u00e4nder (Frankrike, Tyskland, Polen, Storbritannien, Spanien, Schweiz, Belgien och Nederl\u00e4nderna<\/b>) som g\u00f6r det m\u00f6jligt att ber\u00e4tta om produkten, dess historia och s\u00e4rdrag genom artiklar, statiskt och dynamiskt inneh\u00e5ll, som arbetar med \u00f6kad r\u00e4ckvidd och profilering f\u00f6r att f\u00e5nga upp m\u00e5lgruppen p\u00e5 ett m\u00e5linriktat s\u00e4tt.<\/p>\n

Konsortiet f\u00f6r Gorgonzolas YouTube-kanal<\/b>, som finns p\u00e5 elva spr\u00e5k, \u00e4r alltid p\u00e5 jakt efter utl\u00e4ndska konsumenter som vill se videorecept och konsortiets reklamfilm.\u00a0<\/span><\/p>\n","protected":false},"featured_media":54433,"template":"","class_list":["post-54358","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nyheter"],"acf":[],"yoast_head":"\nKONSORTIET F\u00d6R GORGONZOLAS INTEGRERADE KOMMUNIKATIONSKAMPANJ FORTS\u00c4TTER - Gorgonzola DOP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/sv\/news\/konsortiet-for-gorgonzolas-integrerade-kommunikationskampanj-fortsatter\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KONSORTIET F\u00d6R GORGONZOLAS INTEGRERADE KOMMUNIKATIONSKAMPANJ FORTS\u00c4TTER - Gorgonzola DOP\" \/>\n<meta property=\"og:description\" content=\"Gorgonzolaosten \u00e4r \u00e4lskad och k\u00e4nd \u00f6ver hela v\u00e4rlden, med en distribution i 87 l\u00e4nder och en s\u00e4rskilt relevant export p\u00e5 den europeiska kontinenten. Konsortiet f\u00f6r Gorgonzolas integrerade kommunikationsverksamhet har det dubbla m\u00e5let att bef\u00e4sta varum\u00e4rkesk\u00e4nnedomen i Italien och \u00f6ka den i de l\u00e4nder som \u00e4r s\u00e4rskilt intressanta f\u00f6r utvecklingen av nya marknader. I Italien forts\u00e4tter […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorgonzola.egloo.it\/sv\/news\/konsortiet-for-gorgonzolas-integrerade-kommunikationskampanj-fortsatter\/\" \/>\n<meta property=\"og:site_name\" content=\"Gorgonzola DOP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consorziogorgonzola\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T08:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gorgonzola.egloo.it\/wp-content\/uploads\/2023\/10\/sito-copia-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/sv\\\/news\\\/konsortiet-for-gorgonzolas-integrerade-kommunikationskampanj-fortsatter\\\/\",\"url\":\"https:\\\/\\\/gorgonzola.egloo.it\\\/sv\\\/news\\\/konsortiet-for-gorgonzolas-integrerade-kommunikationskampanj-fortsatter\\\/\",\"name\":\"KONSORTIET F\u00d6R GORGONZOLAS INTEGRERADE KOMMUNIKATIONSKAMPANJ FORTS\u00c4TTER - 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