{"id":56908,"date":"2024-10-21T16:55:13","date_gmt":"2024-10-21T14:55:13","guid":{"rendered":"https:\/\/gorgonzola.egloo.it\/?post_type=news&#038;p=56908"},"modified":"2024-10-22T18:38:25","modified_gmt":"2024-10-22T16:38:25","slug":"oandlig-frestelse-konsortiet-for-gorgonzola-pdo-atervander-med-en-ny-internationell-integrerad-kommunikationskampanj","status":"publish","type":"news","link":"https:\/\/gorgonzola.egloo.it\/sv\/news\/oandlig-frestelse-konsortiet-for-gorgonzola-pdo-atervander-med-en-ny-internationell-integrerad-kommunikationskampanj\/","title":{"rendered":"&#8221;O\u00c4NDLIG FRESTELSE&#8221;: KONSORTIET F\u00d6R GORGONZOLA PDO \u00c5TERV\u00c4NDER MED EN NY INTERNATIONELL INTEGRERAD KOMMUNIKATIONSKAMPANJ"},"content":{"rendered":"<p><strong>Konsortiet f\u00f6r skydd av osten Gorgonzola Dop<\/strong> bekr\u00e4ftar den multimediala och internationella inriktningen p\u00e5 sin kommunikation med en ny integrerad kampanj, p\u00e5 TV och online, som betonar den inbjudande och aptitretande bilden av Gorgonzola PDO.<\/p>\n<p>Det nya TV-inslaget kommer att s\u00e4ndas mellan den <strong>20 oktober och den 16 november<\/strong> och spelar p\u00e5 gesten med fingret som doppar i gorgonzola, vilket under \u00e5rens lopp har blivit ett slags \u201dvarum\u00e4rke\u201d f\u00f6r konsortiet. Kreativiteten, som har utformats och utvecklats av Ideal och OutNow, ett f\u00f6retag i This Is Ideal Group, fokuserar p\u00e5 p\u00e5st\u00e5endet <strong>\u201dO\u00e4ndlig frestelse\u201d<\/strong>, som understryker den fantastiska graden av gillande, eller snarare njutning, av denna excellenta produkt som \u00e4r k\u00e4nd och \u00e4lskad \u00f6ver hela v\u00e4rlden, och v\u00e4ljer att blanda tv\u00e5 spr\u00e5k: \u00e5 ena sidan det mer traditionella och analoga, f\u00f6rkroppsligat av pekfingret; \u00e5 andra sidan det mer moderna och typiskt digitala som representeras av <em>svepgestiken<\/em>. I reklamfilmen bevittnar vi d\u00e4rf\u00f6r en slags sk\u00e4rmytsling mellan fingret och de meddelanden som materialiseras framf\u00f6r det och hindrar det fr\u00e5n att n\u00e5 den oemotst\u00e5ndliga skivan gorgonzola.<\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83c\udf89 V\u00e5r nya reklamfilm \u00e4r \u00e4ntligen i luften! \ud83d\udcfd\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EZEhpnhgyAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Den 15 sekunders l\u00e5nga reklamfilm kommer att synas vitt och brett p\u00e5 <strong>Rai<\/strong>:s allm\u00e4nna kanaler (Rai1, Rai2 och Rai3) samt p\u00e5 specialkanaler (Rai Movie, Rai Premium och Rainews) p\u00e5 Prime Time och Daily i samband med topprogram som \u201dE&#8217; sempre mezzogiorno\u201d med Antonella Clerici och nyhetsprogrammen kl. 13.00 och 20.00) och p\u00e5 <strong>Warner Bros Discovery<\/strong> (Access Prime Time + Prime Time p\u00e5 <strong>Nove<\/strong> \u2013 inklusive Fabio Fazios \u201dChe tempo che fa\u201d \u2013 och <strong>Real Time<\/strong> och Daily bands p\u00e5 <strong>Food Network<\/strong> i samband med kanalens program med mattema).<\/p>\n<p>P\u00e5 sociala medier kommer ist\u00e4llet <strong>15 influencers fr\u00e5n 10 l\u00e4nder (Italien, Spanien, Frankrike, Tyskland, Storbritannien, Schweiz, Polen, Belgien, Rum\u00e4nien, Nederl\u00e4nderna)<\/strong> att utforska Gorgonzola PDO:s extraordin\u00e4ra receptbarhet. Ett team av matkreat\u00f6rer kommer att f\u00e5 ett interaktivt kort d\u00e4r de uppmanas att skapa ett recept inspirerat av ett ord som kan beskriva den unika och oemotst\u00e5ndliga smaken av Gorgonzola PDO.<\/p>\n<p>Reklamfilmen producerades av cdp Sala Giochi och b\u00e4r regiss\u00f6ren Luca Robecchis signatur.<\/p>\n","protected":false},"featured_media":56872,"template":"","class_list":["post-56908","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;O\u00c4NDLIG FRESTELSE&quot;: KONSORTIET F\u00d6R GORGONZOLA PDO \u00c5TERV\u00c4NDER MED EN NY INTERNATIONELL INTEGRERAD KOMMUNIKATIONSKAMPANJ - Gorgonzola DOP<\/title>\n<meta name=\"description\" content=\"Gorgonzola DOP Consortium bekr\u00e4ftar den internationella inriktningen p\u00e5 sin kommunikation med en ny integrerad kampanj.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorgonzola.egloo.it\/sv\/news\/oandlig-frestelse-konsortiet-for-gorgonzola-pdo-atervander-med-en-ny-internationell-integrerad-kommunikationskampanj\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;O\u00c4NDLIG FRESTELSE&quot;: KONSORTIET F\u00d6R GORGONZOLA PDO \u00c5TERV\u00c4NDER MED EN NY INTERNATIONELL INTEGRERAD KOMMUNIKATIONSKAMPANJ - 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